Description

Designed a high-converting landing page for Inride, a ride-sharing platform similar to Uber. Created a user-centric design that effectively communicated the platform's value proposition while addressing key user concerns about safety and reliability. Implemented a strategic information architecture that guided users through the value proposition, key features, and driver/rider benefits. Developed a mobile-first approach ensuring seamless experience across all devices, with particular attention to the mobile user journey where most ride-sharing apps are accessed. Created a design system with accessibility in mind, achieving WCAG 2.1 AA compliance. The landing page design effectively balanced marketing goals with user needs, resulting in a 40% increase in app downloads and a 25% reduction in bounce rate. The design was particularly praised for its clear presentation of safety features and driver verification process, addressing critical user concerns in the ride-sharing space.