Serene
A beautiful, single-page e-commerce website concept designed entirely as a personal project. Serene is a made-up brand, including the name and logo, created to showcase my skills in visual design, UX writing, and crafting clear, aesthetically pleasing layouts.
About
This project is a personal exploration of e-commerce UI/UX, where I invented the Serene brand from scratch. The design focuses on clarity, visual appeal, and a mesmerizing, minimalist shopping experience. One seamless, scrollable page that guides the user through the story of the products with thoughtful UX writing and attention to detail.
Category
UI/UX DESIGN
Tools Used
Figma
Project Type
UI/UX DESIGN
Status
Completed
Description
Serene is a visually striking, single-page e-commerce website concept designed in Figma to showcase a fictional brand. The layout features a clean, modern aesthetic with generous white space, soft gradients, and rounded cards that create a sense of calm and clarity. The hero section highlights a featured product with bold, readable typography and a prominent call-to-action, while supporting sections elegantly display product categories, new arrivals, and curated collections. Each product card is thoughtfully arranged with imagery, ratings, and pricing, ensuring information is accessible at a glance. The design emphasizes intuitive navigation through a seamless vertical scroll, with clear visual hierarchy and consistent spacing. Subtle shadows and accent colors guide the user’s attention without overwhelming the content. The footer provides essential links and brand information in a minimal, unobtrusive style. Overall, Serene demonstrates a refined approach to e-commerce UI, balancing aesthetics and usability to deliver a delightful, easy-to-browse shopping experience.